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| Before your content can rank in Google, it needs links. Google finds your articles and pages faster when they are linked to an article on the web. Internal links also communicate your content and give Google an idea of your site's structure. A hierarchy can be created on your site, allowing you to give Google a background on the most important pages and valuable content on your site with more links than other less valuable pages. So using the right internal linking strategy can improve your site's search engine results! |
linking seo-Internal Links
What are internal links?
Internal links are links that lead visitors from one page to another within the same site. Mostly.
This type of link is useful for three reasons:
- Visitors are allowed to move around the site and spend more time than usual.
- Help establish a hierarchy around site information.
- Help spread link juice and raise site rankings.
Also, internal links are hyperlinks that refer to a (target) in the same site that the article revolves around, and it is considered as a (source). For the layman, an internal link is a reference from one page to another within the same website.
Why are internal links important to Google?
Because Google uses links to find out what content is related to your site and the value of that content.
The relationship between the content
Google crawls sites by following links, both internal and external, using a bot called Google bot. This bot arrives at the homepage of the site and starts rendering the page and follows the first link. Through internal links, Google can determine the relationship between pages, articles, and other content to one another. In this way, Google finds out which pages are related to each other and cover a similar topic.
In the first paragraph of this article, for example, you will see links to the word “search engines”. We make sure that Google understands that the content on this page is related to the content of this article by adding the link.
link value
In addition to understanding the relationship between content, Google divides the link value between all links on a site page. The home page of a website often has the most link value because it has the most backlinks. The link value will be shared among all the links on the home page.
Therefore, your most recent blog posts will get more link value if they appear on the home page, rather than just the rating page. Also, Google will find new articles faster if they appear on the home page.
When you understand the concept that links convey their link value, you will understand that more links to the target article means more value. Since Google considers the article with a lot of valuable links more important, it will increase the chance of the article ranking in search results.
More about internal links
No-follow links
You may also have links that are not important for SEO on your site. If you have a login page link for your customers on the home page, for example, you don't want to leak the link's value to your login page - that page doesn't need to rank in search results.
You can reduce the value of unimportant links by giving them a “no-follow” tag. The Do Not Follow flag asks Google not to follow the link: so no link value is lost.
Note that adding the “no-follow” tag does not mean that the target pages will not be found in Google search results. If you do not want pages or posts to appear in search results, you should give them a “no index” tag as well. The "Not Indexed" flag means that Google should not submit the page and not give the content a place in the Google index to appear in search results.
Alt texts Anchor texts
Once you have decided which links should be in the article and which pages should get the link value, it is important to use the correct anchor text. Alt text is the clickable text that visitors see.
If you over-optimize the anchor text, you may hurt your site. And greater optimization, means keyword stuffing. Previously, you could give all anchor texts the same keyword and Google would return your site in top results for that keyword. Nowadays, Google is smart enough to understand that the content surrounding the alt text speaks more about the relevance of the keyword than the alt text itself. So make sure your link alt texts look natural: it's a good idea to use keywords but with caution.
Modern SEO best practices
In modern SEO, internal links are the most useful in creating the structure and arrangement of the site, so if you want to build an SEO-friendly site, pay attention to the internal linking between your articles.
On the internal pages, search engines need to link to your site's articles in order to include them in the search results under the keyword you are targeting internally through internal links. It also needs access to the associated links in order to structure your site, that is, to highlight it in the search results in a distinctive way.
Finally, never create internal links
Without links, your content cannot rank in search engines! With a solid internal linking strategy, you can show off your related content and identify your articles that are informative and valuable. If you follow the instructions in this post, both Google and your site visitors will understand better, increasing your chance of getting ranked.
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