What is PPC? Explain how to profit from the Internet by reducing the price per click

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1. Today we will talk about another abbreviation in the world of advertising, which is PPC, or the so-called pay per click system, which is a pay-per-click system, which is a marketing formula used in advertising pricing.

What is PPC? Explain how to profit from the Internet by reducing the price per click What is PPC?

We find many advertisers and advertising companies focus on this type of ads, where they publish various types of ads and pay the publishers for each click on those ads, and it is just a click only and nothing more means the visitor moves from your site to the advertiser’s site, or his announcement in another definition Advertisers use it to introduce their new sites and increase traffic, which are advertisements available in search engines such as Google, Yahoo, Bing, and even Twitter, Facebook and Instagram.

We often find this type of ads appearing at the top of the results, as when you search for anything in the search engine, you notice the appearance of two ads related to what you searched for, and this depends on the bids in the keyword or keyword to choose the right ad, and the more keywords The stronger the quality of the advertisement, the better and better, and thus its price decreases and it reaches a better ranking and becomes distinct from the rest of the advertisements that compete with it.

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And of course, most marketers resort to this type of advertising, especially on Facebook, which is the lowest payment of $ 5 in exchange for starting to advertise for a day, where the marketer must advertise for several times in different regions and with different images and with different addresses in order to obtain a distinctive result Where he gets good results and starts copying the same ad several times to get huge profits.

You can take advantage of this type of advertising if you have a website, forum or blog, by displaying advertising spaces for sale, especially the top or side banner, and from it you contract with the owner of a particular website and advertise to him in exchange for significant sums of money for each click.

1-What is the way to profit from PPC ads?

For example, we say that we have a driving school, so we place an advertisement on Facebook or Google bearing the tags “Learning to drive - driving - beginner - women”, as well as targeting the category that is not good at driving, and they are the people who start searching on the Internet before going to the driving shop, and Likewise, every person who puts that word or is interested in it will show him the advertisement, as if you gave him an answer to his question, and of course he will press him without hesitation.

2-What are the conditions that must be met to achieve the largest profit from PPC ads?

1. The ideal design for the advertisement, where it is very simple, in a font that is not interpolated, with a word that attracts attention, such as Super, WOW, or Lock, and put photo frames. You can always experiment on Facebook for $1 per day and see how successful the advertisement is.
2. The title of the advertisement and here you have to use a strange linguistic style that causes confusion and stimulates pressure.
3. Professional placement of landing pages in case you are promoting a service, registering on a site or selling products.
4. Keywords are the basis of everything, you must put the strongest words that will help your ad.
5. Increasing the click-through rate (CTR), or the so-called Click Through Rate, there is a relative relationship between the click-through rate and the quality of the advertisement.
6. The price, as I told you, you should always experiment on Facebook, and the first thing you find the right ad is to choose the PPC price and start working on it, and the first thing that succeeds is copy the same ad many times because the profit will be guaranteed, and here remember your mother will compete for a certain word And the results should be topped.

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3-What is CPI and PPI?

Or the so-called Impression Per Cost and Impression Per Pay respectively.
And they are two abbreviations that have almost the same meaning of profit, and they mean payment per impression of the page that contains the advertisement, where the advertiser pays the publisher for each ad impression on your site, and it is a fixed profit unlike CPM, for example, the advertiser gives you $ 0.02 for each impression, and therefore if If you get 1000 impressions, you will earn $20.

4-What is CPM - Cost Per Mile?

And it is the payment for the thousand impressions, meaning it is the amount that you earn for the appearance of the advertisement either for a thousand visitors, and it is the advertisement that you place on your site or your forum, and it is what AdSense and many of its alternatives depend on, and of course the return from it is very little, except in some sites with Big traffic.

5-What is CPA, CPS or CPL?

Or the so-called Per Cost Action/Acquisition, Sale Per Cost, and Lead Per Cost, respectively, which are profit-making words that have almost the same meaning.

And it is the field in which the largest amount of dollars is spent, and it itself depends on other abbreviations such as CPC and CTR, as this abbreviation means that the advertiser pays the publisher for every complete purchase, complete registration process, or statistics operations, and of course there are degrees in this area For example, we find an advertiser telling you to bring someone to register on a site, and of course there are many stages in it, and it is the most difficult, especially if the site is not of great value, but the amount is large, for example 20 dollars for registration or the purchase process, and there is the lowest price for $0.5 which is the process of installing an application or subscribing to a mailing list.

6-What is CTR - Rate Through Click?

This acronym if you do not pay attention to it, then all your CPA ad campaigns will be a complete failure, which is an acronym that means click/impression ratio, if we say that I have 1500 ad impressions and the click rate is 13 clicks, the CTR will be 8.7%, then return to analyze your campaigns and your knowledge whether it was successful or not.

7-What is an eCPM?

eCPM is an abbreviation of the word Effective Cost Per Thousand Impressions. For the publisher, it is a percentage by which it is possible to know which advertiser pays the most money for one click, and which ad unit brings him the most profit and clicks, and by analyzing this percentage, your profits will multiply several times.

For the advertiser, through this percentage, he can know the success of his advertising campaign, whether the clicks are useful to him, and whether his campaign achieves his goal.

8-What is VTR?

VTR is an acronym for Rate Through View.
This percentage is directed more to the advertiser, through which he can know the success of the advertising campaign or vice versa, and whether it brings him enough interactive visitors and those interested in his campaign.
As for the publisher, he can know the extent of the visits he receives, and whether visitors are interested in the advertisements displayed on his site, or vice versa.
By knowing the meaning of these percentages and their usefulness, you can now deal with Adsense in a normal way and like a professional, whether you are an advertiser or a publisher, each percentage of the above-mentioned percentage is important to you and helps you get the largest profit from ads, whether in Adsense or with its substitutes who They work the same way.

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